Watch the following documentary, Design Thinking (2012) and consider, and it in the context of this week’s reading.
- In what ways do designers look, see and explore the world differently, and as part of their creative process?
- What kind of problems can designers address, how can design thinking change material, social, behavioural, cultural and environmental problems?
- This documentary features designers, educators, businessmen and social change-makers around the world to discuss what they have in common when facing ambiguous challenges.
- What is design thinking?
- How is it applied inside and outside of traditional design pathways?
Intro
Big problems in the world today.
How does the design mind have the ability to creatively solve the big problems in the world today with human solutions?
"Ambiguous problem—you don't know what you don't know. There's no one path."
Complex problem is playing chess, ambiguous problem is inviting inlaws over for dinner.
Different possible alternatives.
"What's their higher calling? Their higher purpose? How that business, government, organisation can respond to that higher calling."
Design Thinking
Haven't heard of it.
Redesigning the savings experience.
Multi disciplinary thinking.
"Step by step process—'oh, that's where I get it. Oh, that's where I synthesise ideas. THat's where I build prototypes and show other people'".
You're not born with creative genes—its practice.
Tim Brown, CEO Ideo
Definition of design thinking "... applying the methodologies and approaches of design and designers to a broader set of issues and problems as a society."
David Kelley
Founder, Standford D. School and IDEO
You must have passion for something if you're going to get involved in it.
"That's one way to make something important [have it given by family members]."
As he goes through objects on his shelf he says, this was given, this is from another country, I used this every day to warm my feet, these have history.
This discusses the way in which we become attached to objects, a psychological bond which is human and not necessarily derived from the product itself. Marie Kondo's philosophy is Governed by Shintoism which says that all things have a spirit and after 100 years even inanimate objects may take on a life of their own and earn a spirit.
100 ideas in ten minutes.
Paul Pangaro
CTO, Cybernetic Lifestyles.com
"... in order to distinguish between what others think of as design which is usually just the design to the thinking behind, thinking you do first, then you make... and the processes, where you begin from where the user is and understand human needs through a kind of ethnography and observation.then to brainstorm and diverge and understand what all the possibilities might be. Then to prototype and to improve the prototype through iteration."This description helps to reflect the various stages of the design cycle as previously mentioned in other lectures.
"Seeing something we want to make better, then designing it. But its up to that first conversation to begin questioning. Its the design covnversation's responsibilty to diagnose.
Jon Pittman
VP Corporate Strategy, Autodesk
"If nature didn't make it, an Autodesk customer probably did." This ties directly back into the idea that design is anything not existing within the natural world.
"3D printing provides methods for creating objects which we could never have created in the real world," he says while holding up various objects on a table.
George Beylerian
Founder, Material Connexion
Over 6000 materials in databank.
"It is still questionable what is good design. But also big subject if you want to discuss what good design means."
Sara Beckman
Faculty Director, Product Management Program at Haas School of Business
"If I asked you to build me a bridge, what would you ? If you built the bridge you could build that cantilever bridge or a suspension bridge or right, a whole different kinds of bridges. But if you asked m why and I say to get across this body of water, right, then what solutions might you come up with. A Boat. Swimming. Give me a wet suit. A tunnel. An airplane, right? Oh, and the bridge. So by asking why I've no completely reframed what it is, right?"
"Now I say, Oh, I have to get a message to the other side. I don't have to go to the other side right?"
Why is a tougher question to answer but provides a better answer from which to work with. Btu asking "why?" can be seen as trouble-making. Because sometimes what the client wants is not what they need. Remember that original quote by Denys Lasdun in Nigel Cross?
"Our job is ot give the client, on time and cost, not what he wants, but what he never dreamed he wanted; and when he gets it he recognises it as something he wanted all the time."Dan Formosa
Co-Founder, Smart Design
Qualitavely and QUantitavely where responses can be measured across different ethnographies.
"We want to design for as many people as possible, its about eliminating segregation."
Rapid Prototyping provides freedom to try and create and to figure out does it work.
It doesn't matter if you have a bad design provided that provides the stage from which to get to good design.
Bill Moggridge
Director, The Cooper-Hewitt National Design Museum
"So the design output from design thinking, the idea of making a creative leaps in order to come up with a solution. THe idea of representing those leaps with prototypes or renderings or some form of communicating device. The idea of choosing between them and then going forward and developing concepts has alowed people to not just be problem solvers, using explicity thinking. But also be problem solvers using tacit knowledge. Using the learning by doing. And finding taht they come yup with solutions because they build things. They're making things. They're coming up with solutions using intuition."
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